Branding & Identity
Marks, wordmarks, and identity systems built from a small grammar of squares, letterforms, and color rules. Designed to apply cleanly across print, signage, and screen.
- Marks
- Color
- Guidelines
§ 00
About / Studio
Designer of
grids, marks,
and quiet systems.
I'm Bryce — a graphic designer working across branding, web design, typography, digital interfaces, and visual systems. I make things that feel structured first, decorated second, and built to outlive the season they were made in.
Short Bio
Midwest, USA studio of one. Working out of the Midwest on identity, editorial, and interface systems for independent clients, small institutions, and self-initiated work.
I started out wandering between print and code — designing posters in the morning and prototyping reading software at night — and eventually realized the two were the same craft on different surfaces. The work has been roughly that ever since: build a quiet system, set it in squares, and apply it across whatever medium the project needs.
When I'm not at the desk, I'm usually walking, reading editorial archives, or trying to set the same word in twelve different ways to see which one finally fits.
Design Focus
Six disciplinesWeb & Digital Interfaces
Reading-first websites and product UI built on modular grids. Vanilla HTML/CSS/JS where I can; fewer dependencies, longer shelf life.
- Editorial
- Product
- UI
Typography & Type Design
Specimen booklets, type pairings, and the occasional custom face. Most projects begin with a measure and a single working size.
- Specimen
- Variable
- Display
Editorial & Print
Posters, publications, and small-run print work. Risograph, two-color offset, and saddle-stitched booklets I can finish over a weekend.
- Posters
- Booklets
- Riso
Wayfinding & Systems
Pictograms, icon sets, and signage systems anchored to a consistent unit. Designed so non-designers can extend the system without breaking it.
- Pictograms
- Icons
- Signage
Motion & Experimental
Quiet motion studies, generative iconography, and small experiments that feed back into the studio's identity work. Vanilla canvas, no libraries.
- Canvas
- Generative
- Loops
Skills & Tools
Working library
Design
Figma
InDesign
Illustrator
Photoshop
Glyphs
After Effects
Code
HTML
CSS
JavaScript
Tailwind
Git
Velo / Wix
Production
Risograph
Offset Print
Binding
Photography
Experience & Education
2020 — Now
Experience
2024 — Now
Independent Designer
Identity, editorial, and interface work for independent clients and small institutions.
2022 — 2024
Designer · Studio (Placeholder)
Brand systems and editorial work across print and web. Lead designer on three identity rebuilds.
2020 — 2022
Junior Designer · Agency (Placeholder)
Pitch decks, web templates, and print collateral. Heavy InDesign & Figma rotation.
Education
2016 — 2020
BFA, Graphic Design
University placeholder. Concentrations in typography and editorial design; thesis on grid-based interface systems.
2019
Summer Workshop · Type Design
Independent type design intensive — first variable-font experiments.
Creative Approach
Four moves
Step 01
Listen
Spend the first calls in audit mode. Read what already exists, watch the team use it, and find the constraints worth keeping.
Step 02
Frame
Set the grid, the type system, and the smallest unit of decision-making. The rest of the project lives inside that frame.
Step 03
Build
Make the deliverables and a small library of components alongside. The system gets stress-tested by the work, not the doc.
Step 04
Hand off
Document only what's actually load-bearing. Pair with whoever will extend the system. Archive what stayed.
Have a brief? Let's talk.
Currently booking projects for August — October 2026. Quick replies on email; even a one-paragraph brief is plenty to start.